Revealing a plan to expand its sales into the tourism market in the hope of promoting a carefree experience for women using public stalls through Carrycare’s standing urinal device.
Carrycare, the Thai market leader in manufacturing portable standing urinal device aimed at providing a carefree experience for women using public stalls, takes on a new marketing strategy as the company enters the 3rd quarter of 2018. Building onto the product’s major success in the local Thai markets, Carrycare has planned to expand the sale of its urinal device, which supports bodies of all shapes, sizes, and types, by further targeting an additional group of consumers: international tourists.
Durable, compact, portable, Carrycare’s standing urinal device is a biodegradable funnel that is friendly to both the environment and our health, a tool that will appeal to your inner sanitary values by turning your unpleasant experience in public stalls to that of a pleasurable one in your very own house.
With the rising number of tourists each year, measuring at 35.38 million people in 2017 (The Minister of Tourism and Sport), Carrycare has seized this opportunity to widen its range of consumers by targeting international tourists that may not yet be accustomed to squat toilets commonly seen in Thailand.
Carrycare’s major success in becoming the Thai market leader can be greatly attributed to Carrycare’s continuous expansion of its customer base, transiting from small local stores to various business centers all over Thailand. Having the greatest sales amongst all companies within this industry, Carrycare witnesses most consumption in its product from tourists, which is then followed by a rapid rising group of elders.
Entering this 3rd quarter, Kanruthai (Orm) Poonsornsiri and Ruthairatch (Aim) Poonsornsiri took leads in facilitating Carrycare’s new marketing strategy, promoting their product through brand advertising, interactive booths, and marketing activities in areas populated by tourists. “We hope to expand our customer base to include international tourists as they are most likely to encounter squat toilets, those which are unhygienic and foreign to most of tourists. Noticing that The Jewelry Trade Center, a skyscraper located in the center of the city on Silom road, is a popular shopping setting for foreigners, we figured it would be the ideal spot for our first interactive booth. And as anticipated, the booth was a tremendous success, an event that proved to us the relevance our product has on the lives of our consumers, both locals and foreigners.”